The Hallmark of Satori: Define, Develop and Implement
Many marketing and communications consultants specialize in either strategy development or tactical implementation. All too often organizations hire these consultants and wind up investing in a strategy that is never executed because it lacks the necessary “how to” components, or they launch well-intentioned tools that ultimately are unsuccessful because they are not tied to a strategy. The Satori Group differentiates itself in the marketplace through our equal strengths in both areas. Our extensive experience enables us to help clients effectively define their objectives, develop a comprehensive strategy to meet them and implement innovative tools to deliver measurable results. In addition, Satori takes a process-oriented approach to guide clients through a thorough evaluation of their current effectiveness in meeting objectives, as well as in identifying and exploiting their existing potential. Using various methods including Objective Setting, Meeting Design and Implementation, Communications Training, Enterprise/LMS Alignment, Speaker Training, Benchmarking, Market Research and Organizational Design and Development, Satori works with our clients develop recommendations and toolsets that address challenges and lead to a more streamlined, refined and effective organization.
Strategy
The Cornerstone of Our Service Offering
Many marketing and communications consultants specialize in either strategy development or tactical implementation. All too often organizations hire these consultants and wind up investing in a strategy that is never executed because it lacks the necessary “how to” components, or they launch well-intentioned tools that ultimately are unsuccessful because they are not tied to a strategy. The Satori Group differentiates itself in the marketplace through our equal strengths in both areas. Our extensive experience enables us to help clients effectively define their objectives, develop a comprehensive strategy to meet them and implement innovative tools to deliver measurable results.
Content Development
The Power of the Message
Effective communication depends on powerful messages informed by a strategy . Creating truly powerful messages requires an equal understanding of the client’s objectives and key audience(s), as well as inspiration, skill and discipline. “Content generation” is the broad term The Satori Group uses to define this process – it’s how we generate and target meaningful words that resonate with our client’s intended audience. Our team is well-versed in developing persuasive, compelling and influential content that speaks powerfully to the audience and moves them to action consistent with the client’s goals. Satori routinely engages in content generation activities that span market research, public relations, marketing communications, internal communications, and brand positioning and messaging. Regardless of the application, our clients can rest assured that we have demonstrated experience where it matters most to them.
Delivery Vehicles
Targeted Vehicles for Focused Delivery
The Satori Group understands that how information is disseminated often has a tremendous influence on the success or failure of any given strategic initiative. Selecting which communications vehicles to use and ensuring their production quality can play equally decisive roles in determining the initiative’s overall success. Satori excels in selecting the best tools to fulfill the client’s strategy, and in producing smartly designed, impactful tools that communicate, persuade, inspire and motivate action. In addition, our well-qualified team of experts is adept at evaluating the ever-expanding universe of delivery vehicles and recommending the ones that most cost-effectively and successfully reach our client’s goals. Whether it’s new interactive media, traditional print, video, direct mail, sales promotion or anything else you can imagine, our team has the experience and acumen to both advise on and execute the delivery tools you need to succeed.